“Social cards can be used for everything from scheduling kids’ play dates and showing team pride, to alerting others of food and medical allergies. “The increased popularity of social networking sites like YouTube and MySpace created a strong demand for highly customizable cards that allow people to share something personal about themselves,” said Schlacter. Test market results revealed that everyone from teens to soccer moms are using Business Cards in Minutes to create highly personalized social cards that make staying connected easy. Staples has found that business cards aren’t just for businesses anymore. “We just made it much easier for our customers and we see a great opportunity to grow this service with both small businesses and individuals who want ‘social cards’ for sharing personal and online information with family and friends.” “By offering this new convenience, Staples is doing for business cards what ‘instant photo’ did for photo processing,” said Rob Schlacter, vice president of business services, Staples, Inc. Once created, business cards are stored for future customization and printing at any Staples nationwide.
The service also lets customers print as few as 100 cards at a time, compared to the industry-standard minimum of 250, allowing greater flexibility to update cards on-demand. Customers can now design customized cards right at the counter and have them printed quickly on the spot. The Business Cards in Minutes technology, powered by Logoworks by HP, is available only at Staples Copy & Print Centers nationwide. The world’s largest office products company today announced Business Cards in Minutes, a new service that makes it easy for customers to design, proof and print professional-quality business cards in as fast as 30 minutes, versus the standard industry delivery time of three-to-seven days. (Nasdaq: SPLS) is revolutionizing the creation and printing of business cards by being the first national retailer to offer a way to get business cards within minutes of being designed.
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